The steadily increasing demand for good-looking plastic parts such as knobs, wheels, handles and control panels has prompted Powermate, a 700-employee company headquartered in Aurora, Ill., to use more prototypes so that design teams can refine look, feel and fit throughout the design process. Plain old rectilinear sheet metal has given way to sleek injection molded plastic parts in these products, not only for function but for improved shelf appeal. Consumers care deeply how their products look, even utilitarian ones like Powermate Corp.'s gas-powered air compressors, pressure washers, generators and backup power systems. ![]() ![]() Aesthetics isn't just for fine art anymore.
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